How Chubbies Built a Winning Customer Loyalty Program
How does a shorts brand cultivate a following of over 1 million Facebook fans, 252 thousand followers on Instagram, and receive a 98% customer satisfaction rating? Chubbies’ large shorts-loving following is partially due to the huge investment the San Francisco-based lifestyle brand has made in their unique customer loyalty program.
Industry research has shown it costs about 7 times more to acquire a new customer than it does to retain an existing one. By sending a thank you gift to every customer with every purchase, they’ve grown their repeat revenue by 70%!
Watch this free webinar, Chubbies Senior Manager of Customer Experience and Fulfillment, Taylor Clayton, shares:
- When Chubbies realized they needed to start a loyalty program
- The process they went through to develop their robust loyalty program
- Creative ways they cultivate and engage their fan following
- How they manage the operational logistics of their unique loyalty program