Why D2C brands like Sunski, Peak Design, and Kinona expanded to wholesale

Wholesale expansion can be tricky! So, why do brands do it, and what are some of the ways they’ve been able to solve the challenges they faced during their expansion?

We’ve chatted with Sunski, Peak Design, and Kinona to better understand:

  • Why they chose to pursue wholesale
  • Why they chose that particular time
  • Their wholesale incentives
  • They wholesale goals
  • Any challenges they ran into when expanding to wholesale
  • The solutions to those challenges


Are you thinking about selling wholesale? Have you encountered operational issues around selling wholesale? In this guide, we will discuss different tactics that these three high-growth, digitally-native brands have taken in order to be successful in their space.

Check out the full guide to learn more!

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