How to Start a Pop-Up Shop and Set Your Brand Up for Operational Success

Modern, high-growth brands are changing the way they do retail. Digitally-native brands are beginning to experiment with ways to meet their customers face-to-face. Pop-up shops are a great way to experiment with brick-and-mortar retail, while providing your customers with an excellent experience.

Are you looking to open your own pop-up shop? Alongside our Customer Success Team and Operations Team members from a number of digitally-native brands, we’ve compiled a guide that will provide key insights and logistical components of opening a pop-up.

This Guide Includes:

WHY BRANDS USE POP-UPS

  1. Increase sales
  2. Build buzz and awareness online
  3. Create an immersive brand experience
  4. Test new markets and concepts
  5. Staying competitive
  6. Provide added services and education

 

HOW TO START A POP-UP SHOP

  1. Location
  2. Store layout and design
  3. Staff
  4. POS system
  5. Inventory management
  6. Tracking KPIs

 

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