How to Start a Pop-Up Shop and Set Your Brand Up for Operational Success
Modern, high-growth brands are changing the way they do retail. Digitally-native brands are beginning to experiment with ways to meet their customers face-to-face. Pop-up shops are a great way to experiment with brick-and-mortar retail, while providing your customers with an excellent experience.
Are you looking to open your own pop-up shop? Alongside our Customer Success Team and Operations Team members from a number of digitally-native brands, we’ve compiled a guide that will provide key insights and logistical components of opening a pop-up.
This Guide Includes:
WHY BRANDS USE POP-UPS
- Increase sales
- Build buzz and awareness online
- Create an immersive brand experience
- Test new markets and concepts
- Staying competitive
- Provide added services and education
HOW TO START A POP-UP SHOP
- Store layout and design
- POS system
- Inventory management
- Tracking KPIs