Customer Experience is Powering the Fastest-Growing Brands in Retail

Introduction

When we talk about the future of retail, industry news is abuzz with the idea of brands creating experiences for their customers. Consumers want more than an automated email—they want easy tracking and personalization. They want more than a product—they want community.

In this guide we will explore:

  • How can small- to mid-sized brands keep up with this trend in a cost-effective, creative way
  • Examples of brands creating experiences and fostering community for their customer base
  • How to support creative initiatives with a sturdy, flexible backend

 

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