How Life in Play utilizes intuitive backend systems & holistic integration partners to scale
Lauren Kutting founded Life in Play when, in preparation for the birth of her first child, her search for a diaper bag yielded undesirable results. She didn’t like any of the bags she saw, and so decided to stick it out with a large tote. Amidst the diapers, wipes, changes of clothes, bottles, and toys, Lauren quickly recognized how disorganized her tote had become and knew there had to be a better solution to a messy tote bag or a dated, unfashionable diaper bag.
A Business Born of Necessity
Armed with her background in apparel design and ability to sew, Lauren added pockets to her tote bag—the first ToteSavvy prototype. When Lauren saw how the pockets enabled her to stay organized without sacrificing her sense of style, she realized this might be a product other women would want, and launched a Kickstarter campaign. The campaign was a success and what had become Life in Play sold out of inventory within its first year…and every year since.
Creating an Operational Ecosystem to Grow With Them
After selling out of inventory, Lauren understood she needed to put the right tools and people in place to keep up with Life in Play’s rapid growth. They created a Shopify site and the tracking tools sufficiently kept up with their eCommerce demand.
But when Life in Play began selling via Amazon FBA and into wholesale accounts—ranging from Buy Buy Baby, which has over 130 stores nationwide, to small, mom-and-pop boutiques worldwide—Lauren knew they needed a more efficient way to track multichannel inventory.
Lauren had heard of Stitch Labs from her days sewing bridesmaid dresses and selling them at local San Francisco fairs and markets. She figured she would evaluate multiple solutions but ended up choosing Stitch Labs because it was the only inventory management solution that met all of her non-negotiable criteria:
- A user-friendly and intuitive backend
- Cloud-based EDI integration that will help with larger orders as Life in Play expands
- Integrations both with their current technologies and with more solutions Lauren can see Life in Play benefitting from as the company grows
Implementing Stitch Labs
Lauren chose a Stitch Labs plan that includes a dedicated customer success manager (CSM). Working with her team’s dedicated CSM, Raana, Lauren was able to implement Stitch Labs within two weeks.
“Our implementation with Stitch Labs was very easy; I actually did most of it over vacation,” Lauren said.
Lauren knew while evaluating inventory management solutions that the product had to be user-friendly, but she was happy to learn implementation was also straight-forward and easy to understand.
“Even if we had hundreds of SKUs, there’s a simplicity in the way everything is laid out in Stitch. You can get as detailed or go as broad as you want. Raana was amazing with our implementation. It was all super straight-forward and we took it step-by-step instead of onboarding everything at once. She helped me to fully understand each step until we moved onto the next,” Lauren said.
The Life in Play team feels confident in their ability to scale, thanks in part to their supportive technology systems. They are releasing four new SKUs in January with plans for new SKUs each quarter thereafter.
“I’m already saving a lot of time with Stitch,” Lauren said, “Just the other day, I had to finalize a purchase order for an upcoming delivery and using the data from Stitch’s reporting made it easier than ever before. Usually, I’m pulling data from five systems and plugging it all into Excel and it takes me hours. This time, it took me 15 minutes.”
To learn more about Life in Play, visit their website here.
“Our implementation with Stitch Labs was very easy; I actually did most of it over vacation. Raana was amazing with our implementation. It was all super straight-forward and we took it step-by-step instead of onboarding everything at once. She helped me to fully understand each step until we moved onto the next"
Lauren Kutting, CEO & Founder | Life in Play