Customer Stories

Dogtown X Suicidal

How Dogtown X Suicidal increases accountability across departments and saves thousands of dollars with Stitch Labs

Well known since 1976 since their cross logo first graced the pages of Skateboarder Magazine, Dogtown founder Jim Muir started the business by selling skateboards out of his Venice, California garage. Meanwhile, his brother Mike was starting the band Suicidal Tendencies. The brothers recently joined the brands to create Dogtown X Suicidal, which sells skateboards, apparel, footwear, and accessories. With physical locations, wholesale, Amazon, and an eCommerce site, they needed to get organized quickly in order to accurately track their inventory across all their sales channels.

A few reasons they chose Stitch:

  • The ability to integrate seamlessly with Shopify, ShipStation, and Quickbooks
  • The belief that Stitch would scale with them as they grow
  • Comprehensive reporting and customer sales tracking

"With Stitch, everything is right there for allows us to take accountability for our jobs. There's transparency across all functions."

Chris Eidem, Global Sales Manager | Dogtown X Suicidal


Dogtown X Suicidal


Skater apparel, footwear, accessories, hardware


Venice, CA



Company Size

1-10 Employees


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