How diBianco saves time and gains visibility into COGS and multichannel selling
Scarpe diBianco is known to craft gorgeous handmade “classic shoes with a modern twist.” Their styles are timeless and crisp–and they certainly offer something for everyone.
In 2012, legendary footwear brand diBianco really started to take off. Since recently trademarking the brand and launching an ecommerce site, they gained a lot of traction. Accelerated growth always means you’re doing something right, but when no more than 25 pairs of handmade shoes are produced each day, one can imagine the operational complexities that can occur.
Launching their website
Launching a new website and growing their direct-to-consumer base can be tricky for brands who have previously mainly sold via wholesale and trunk shows. This requires set-up, monitoring, and understanding online channels while simultaneously training and launching customer support with ecommerce customers.
When managing multiple sales channels and operations on just an accounting solution, things can get a bit iffy. Counting inventory is certainly different than managing it, and with an increase in customer orders, diBianco was looking for a solution to streamline their operations without halting their business.
Another component of diBianco is their impressive ability to quickly innovate: “Bill, the owner, designs all the shoes. He studies the market and knows his customers and knows where the trends are going. With trends going toward casualwear, Bill’s taken to that and started designing and selling sneakers,” notes Rachel Howard, Controller at diBianco. With an influx of new product to come, diBianco realized they needed a way of tracking best-sellers, managing backorders, and truly understanding their business from a numbers perspective so they’re able to purchase more accurately.
Saving time & gaining visibility
With a recent multichannel approach to selling, diBianco realized they needed a way of tracking cost-of-goods-sold (COGS), and really understanding what products they need to purchase more of.
“We’re definitely benefitting from freed-up time. Moving forward this year as well, we’re excited to understand our business in terms of numbers and what we have on-hand, and what we need to be purchasing more of. Stitch really helps to show us exactly what is and isn’t selling.” – Rachel Howard, Controller at diBianco
Aside from purchasing workflows, diBianco is also able to manage their fulfillment workflow between their warehouse and either the wholesale or online customer. With a consignment workflow in place with Neiman Marcus, diBianco can ship bulk purchases to retail stores directly.
Moving to Stitch also enabled diBianco to not only count inventory, but manage it through backorders, know when to put in purchase orders, and gain visibility into outstanding orders. Because diBianco does a great deal of seasonal wholesale work, they now can also manage which items show online or are available for sale.
Throughout the rest of the year, diBianco is looking to expand its product repertoire to include new leather accessories, made-to-order shoes, and potentially offer products on pre-order. Since made-to-order products can take up to 6 months to produce, Rachel and the team is moving forward with that project first.
Incorporating new and different products will allow diBianco to expand their market reach and SKU count alike. We’re excited that diBianco is very closely following their mantra of creating “classic shoes with a modern twist” and we can’t wait to see what else they have planned for their brand’s future.
It’s wedding season, so you’re no doubt in need of some timeless shoes; be sure to check out diBianco for a pair that will last you a lifetime.
“We’re definitely benefitting from freed-up time. Moving forward this year as well, we’re excited to understand our business in terms of numbers and what we have on-hand, and what we need to be purchasing more of. Stitch really helps to show us exactly what is and isn’t selling.”
Rachel Howard, Controller at diBianco | Scarpe diBianco