Customer Stories

Alpaca Direct

How Alpaca Direct scaled quickly by replacing a homegrown system for a nimble tech stack

Alpaca Direct is an Idaho-based, family-run business that sells durable, eco-friendly yarn, socks, and apparel manufactured using alpaca wool. After establishing a brick-and-mortar store, eCommerce site, and booming presence on Amazon, the team realized they would need a system to manage their inventory across their disparate sales channels. They worked with a developer and invested nearly a million dollars into a custom eCommerce and inventory system. As demand for their products increased, it became clear that their homegrown system was not going to be able to handle their rapid growth.

A few reasons Alpaca Direct chose Stitch:

  • Scalability
  • Accurate syncing of inventory across channels
  • Purchase order management
  • Reporting

“Our inventory is so tight that we’re able to consistently hit the metrics Amazon is looking for. They’re essentially trusting that we’re going to run our warehouse as efficiently as they run FBA.”

Jim Hobart, Co-Founder & CEO | Alpaca Direct


Alpaca Direct


Apparel and accessories


Hayden, Idaho



Company Size

11-50 Employees


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