Future of Commerce Blog

You’re Invited to our First-Ever Holiday Kickoff Event!


Is your business ready for the holiday season?

Join the Bay Area’s retailers and learn how you can make this holiday season a success! Top retailers in the industry are offering their insights and advice on how you can get control of your operations, maximize holiday sales and grow your business. Don’t miss out on this free opportunity to learn from industry leaders!

When: October 1st, 2015

Where: FIREHOUSE 8, San Francisco, California

When: 6:00p – 9:00p

RSVP here!


6:00pm – 7:00pm: Partner expert hour

Stop by our sponsored partner tables while you have a drink and snack on bits. Meet representatives from Shopify, ShipStation, and Xero.

7:00pm – 8:00pm: Retail industry expert panel

Learn the secrets of the trade from Chubbies, Flash Tattoos and Nomad.

8:00pm – 9:00pm: Continued mingling and education

This is your second chance to mingle with Stitchers, other peers from the industry, and talk to our partner sponsors from Shopify, ShipStation, and Xero.



Dave Wardell, Director of Finance – Chubbies

Dave Wardell is the Director of Finance at Chubbies Shorts, a San Francisco-based men’s lifestyle company offering radical shorts, swim trunks and Hawaiian shirts for men. Before joining the short-shorts revolution, Dave attended UCLA, majoring in History and Accounting. He spent his first four years after school at PricewaterhouseCoopers, handling audits and then later M&A consulting.  At Chubbies, Dave oversees all things financial, including accounting, forecasting, cash management and banking…earning him the nickname Dave “Cash Flow” Wardell from his coworkers. “Cash Flow” lives in San Francisco with his wife Kaitlyn and their foster dog Alfie.

Alexandra Hill, Director of Sales – Flash Tattoos

Alex is the Director of Sales of jewelry-inspired temporary tattoos company, Flash Tattoos and retail is her game. She’s a sassy mix of brains and beauty, Alex has many years of experience in the retail industry. Her mad ‘sales ninja’ skills are the reason you’ll find Flash in every corner of the globe.

Kirsten Horning – Director of Sales and Account Management – Nomad

Kirsten started at Nomad as the Customer Service Manager and is now the Director of Sales and Account Management. Originally from Oceanside, California she moved to Santa Barbara to attend UC Santa Barbara and graduated with a degree in Global and International Studies, Language, Culture & Society, and a minor in Spanish. She has been working in startups since arriving in Santa Barbara with past experience in marketing, sales lead generation, and small business efficiency and organization. She is highly involved in her community as a part of Santa Barbara’s Women’s Economic Ventures SET Program. Kirsten use Stitch and other SAAS in her daily work to organize orders, maintain healthy client relationships, and constantly improve company workflow.



Get direct access to Stitch and partnering sponsors for any of your questions. We’ll have dedicated stations where you can speak one-on-one with in-house experts.

Jake Gasaway, Co-Founder – Stitch Labs

Jake is a co-founder and VP of Platform at Stitch Labs. He spent the early part of his career with major manufacturing companies, Philip Morris U.S.A and the Campbell Soup Company. Since joining Stitch, Jake has focused on expanding Stitch’s network of integration partners and provided insight into how they can best provide inventory and multichannel selling solutions to growing businesses.

Atlee Clark, App Store Director – Shopify

Atlee is the Head of Apps and Third Party Developer Ecosystem at Shopify, which connects developers to the Shopify platform to help make store owners successful. She is also a passionate supporter of the Canadian technology entrepreneurial community and seeks to promote and enable success for Canadian entrepreneurs through connections and mentorship in the Silicon Valley.

Cody DeArmond, Account Manager – ShipStation

Cody DeArmond manages the Trials & Acquisitions division at ShipStation.com. Along with his team, Cody works with thousands of eCommerce sellers every day, onboarding new customers and helping businesses of all sizes improve by streamlining their shipping and fulfillment. For Cody and the rest of ShipStation, the real fun is in taking what was the worst part of a seller’s day, and turning that hassle into an afterthought. With a unique and comprehensive perspective on the eCommerce landsacpe, ShipStation takes pride in helping sellers get ship done!

About Xero

Xero is beautiful, easy to use, online accounting software for small businesses and their advisors. The company has over 540,000 subscribers in more than 180 countries. Xero seamlessly integrates with over 400 third-party tools, and was ranked #1 by Forbes as the World’s Most Innovative Growth Company in 2014 and 2015.


Michelle Laham

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