For most people, the New Year brings a flurry of new fitness goals, weight-loss resolutions and the promise of self-betterment. Although losing love handles is certainly important, our emphasis lies in helping our Stitch users shed excess inventory. While we’ve already made our own 2015 commerce predictions, below is a round up featuring retail predictions from some of our favorite publications.
Mobile-friendly websites win. According to Manav Mital of Instart Logic Technology, many retailers will be going back to the basics when it comes to mobile sales. “Retailers have realized that whiz-bang features like virtual dressing rooms don’t make any difference if shoppers abandon their site because they are frustrated with site performance.”
It’s sink or swim for struggling stores. For retailers who are hemorrhaging cash faster than you can read this round up, 2015 will be a make-or-break year. For some, Chapter 11 bankruptcy is a real option. Following RadioShack’s bankruptcy deal with Sprint, all eyes will be on troubled sellers like Sears.
Consumers shift to shopping on social. Driven by the increasingly social (and undeniably visual) consumer, brands in 2015 will experience increased referrals from sites like Pinterest, Instagram, and Snapchat. Don’t expect it to come without a price tag, though. Each platform has their own form of monetization, so retailers will need to adopt a “pay-to-play” mentality to get in front of social shoppers.
Online giants support small-scale sellers. “Thanks to more attractive pricing, easier and broader shipping options and aggressive marketing techniques” by marketplaces like Flipkart, AliExpress and Amazon, the ecommerce market is growing at an exponential rate. In 2015, expect more and more small shops to employ multichannel selling techniques.
Multichannel, you say? We know a platform that can help with that! Enter: Stitch Labs.
In the first month of 2015, we’ve already rolled out two major integrations – Magento by eBay and WooCommerce by WordPress. With the addition of these to our already impressive lineup of integrations, Stitch covers a large majority of all ecommerce solutions including Shopify, BigCommerce, Amazon and Ebay – and we’re not stopping there!
For hints on what integrations are next in the queue, stay tuned to @StitchLabs on Twitter.
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