3 Must-Know Holiday Trends for Retailers

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In fact, Google data shows that last year during the holiday season, “Mobile shopping clicks exceeded those on the desktop as shoppers made their purchase decisions on the go. And people are no longer discriminating between mobile and desktop when it comes to shopping—whether that’s in a store or on an e-commerce site.”

Jake Gasaway, the cofounder of Stitch Labs, a leading inventory control system for retailers, agrees, but adds there are two additional holiday trends that are sure to impact retail this holiday season. Gasaway explains, “As mobile, omnichannel and data become more prevalent in consumer decisions, retailers must stay one step ahead.”