The (Many) Benefits of Offering Free Shipping

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Free shipping is a competitive necessity for some online retailers. While there are certainly costs associated with free shipping, there are also some reasons to feel good about offering it.

When companies like Amazon first introduced free shipping several years ago, it might not have made sense for every ecommerce merchant, particularly small ones, to follow suit. But with scale and growing customer expectations, free shipping has become both common and beneficial to some sellers.