Holiday shopping: The season starts slower than expected for small and midsized retailers

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Online shopping patterns are holding the line through November so far, says Bridge Mellichamp, director of data science for Stitch Labs, a vendor that helps retailers sell on online marketplaces. One surprise was a slight drop in sales and order volume during the second week of the month compared with the first, she tells Internet Retailer. Sales declined 1.5% and order volume fell 0.6% the week of Nov. 9-15, according to Stitch Labs’ data. “I would’ve expected it to be similar or up a bit,” Mellichamp says.