What ECommerce Tools Should Small Businesses Draft To Their Technology Rosters?


Like in fantasy football, small businesses want to draft the best eCommerce players to their technology roster. We’re sharing our top picks to help retailers build a championship team of business tools.

The big game is fast approaching and our foggy city is already humming with the excitement of Super Bowl 50. Being a big football fan (you’ll get ‘em next year, Pats!) and a competitor in my fantasy football league (I’ll get’em next year…), all the Super Bowl festivities got me thinking about the top players in the eCommerce ecosystem.

Just like when you’re trying to pick the best players for your fantasy football team, you need to make sure you’re choosing the best eCommerce platforms for your small business. So what eCommerce tools should small businesses be “drafting” to their technology portfolios?

Here are just a few of the top eCommerce tools we suggest adding to your retail roster.

Shopify - If you’re looking to quickly and easily build your own branded eCommerce website, Shopify might be a great pick for you. As a hosted eCommerce platform, Shopify offers small businesses countless site templates and app integrations to get you up and running in no time.

Amazon - As the world’s largest online marketplace, Amazon allows retailers of all shapes and sizes access to their 188 million average monthly audience to sell their products. Not to mention, they offer shipping and fulfillment services through Amazon FBA.

Square - No matter what kind of business you’re running, you need to be able to easily and securely accept all the payment methods your customers want to use. With Square’s in-store and online point-of-sales (POS) technology, your business can accept a wide-range of payment methods - including mobile wallets and chip card readers - as well as produce digital invoices with the click of a button!

Stitch Labs - We’re only halfway through our list of eCommerce tools you should be drafting to your team and we already have three different systems for you to manage. On top of that, you need to accurately manage your inventory across all of these channels and platforms. This is where Stitch comes in! Stitch syncs with all the tools on your eCommerce technology roster, tracking purchase orders, stock quantities, invoices, shipping, and fulfillment across all your sales channels in a single, centralized hub.

HALFTIME REPORT: Stitch Labs actually integrates with all of these eCommerce tools and many more! Check out our full list of integrations here.

ShipStation - Although you’re an expert in your brand and products, that doesn’t necessarily mean you’re also an expert in shipping and fulfillment. Nor should you have to be! That’s why companies like ShipStation are in business. ShipStation’s shipping software allows you to automate and track your order shipments, helping you to get discounted rates through all your favorite carrier services.  

Quickbooks - Proper money management and accounting practices are crucial to all businesses, no matter how big or how small. When it comes to small business accounting, Quickbooks is the leading platform of choice. It’s easy to use, provides useful business insights, and integrates with many other platforms.

Google Analytics - If you’re running one or more websites for you business, Google Analytics is probably the best, free tool to help you track your web traffic and run reports to learn more about your site’s visitors. It’s never been easier to harness the power of data to improve your business.

Are you ready to score winning touchdowns with these top eCommerce players? Tell us what tools and technologies you’ve drafted to your eCommerce championship team.


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