Top 10 Must-Read Statistics from Amazon Prime Day 2016


According to Amazon, yesterday's Prime Day 2016 was the online retailer's biggest sales day ever. FBA sellers prepared for order volumes that would meet or exceed Black Friday and Cyber Monday numbers, and by the statistics Amazon released, it seems they weren't disappointed:

1. Customer orders surpassed Prime Day 2015 by more than 60% worldwide and more than 50% in the U.S.


2. More than two million toys and one million pairs of shoes were purchased

3. Customers saved over $1 million on Kindle Unlimited memberships on Prime Day and the Prime Day Lead-up Deal on July 5 


4. Prime members orders on the Amazon app surpassed Prime Day 2015 mobile orders by more than 2x

5. More than 90,000 TVs were purchased


6. The most selected Audible audiobook on Prime Day was A Game of Thrones: A Song of Ice and Fire, Book 1

7. The top selling, non-Amazon device in the U.S. was the Instant Pot 7-in-1 Multi-Functional Pressure Cooker


8. More than a million cusomers used the Amazon app for the first time on Prime Day to shop and to watch-a-deal

9. In the U.S., Amazon devices were up over 3x compared to Prime Day 2015

10. Members purchased on average one-Alexa exclusive deal per second during Prime Day using their voice


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