Knowing your audience and leveraging that knowledge is key to growing a successful brand. One company who has mastered that is Stitch customer, Beardbrand. Starting out as a blog for beard-loving and beard-owning individuals, they’ve successfully grown their company with not only dedicated customers, but dedicated evangelists. Beardbrand serves as a community for its customers, which is something not many companies can master.
Beardbrand is changing the social perspective of what it means to be bearded through beautiful, high quality products. But in order to grow, they had to implement the proper tools to help manage those products. That's when Beardbrand turned to Stitch. Check out their story below.
Can you tell us a little bit about your business?
Beardbrand began as a blog in 2012 and became a store in 2013 because we were tired of beards being left to kitschy, cheap products. We felt these items are the reason many people think that beards are a fad. Beardbrand wants to bring high quality products for beardsmen. Our grooming products use natural products and we want our customers to have a positive experience with their beards - crappy products don't help in that regard.
In addition to providing great products and service, we want to change the way society looks at beardsmen. There are still organizations who require men to shave, and there is negative terminology used towards beardsmen that still lingers in our culture. For instance, the term "clean-shaven" should be "completely-shaven" or "beardless."
There are four Beardbrand full-timers, but the extended team is large and transcontinental. We are growing quickly in team size, product line, and customer base.
What problems were you running into that led you to search for Stitch?
We were growing so quickly! We had business coming in from three channels and had to source info from all three channels and do calculations to determine our revenue. Those three channels also reflected different demand trends, and it was difficult to aggregate effectively. We had several people ordering products and were trying to use email to track all incoming product, so we had very vague ideas of lead time. Creating wholesale orders was a manual process. Creating a PayPal invoice, creating a ShipStation order, and okaying shipment once payment was received all created more opportunity for delays and mistakes.
How are the things different for you now that you use Stitch?
With Stitch, we have reporting that has sales data aggregated for all three channels. We are able to quickly see our data spliced into many different ways, but also have one dashboard that keeps us updated as to our sales revenue for all our channels. We can create orders, generate invoices, and track shipping from one location rather than multiple. We have a purchase order system, making it easy to see at a glance which products are on their way to which of our warehouses, and to calculate lead time based on historical orders. We now have insight into our component inventory as well as our product inventory and can ensure we have all the pieces necessary to produce our finished goods.
We have been able to establish reorder levels so our dashboard alerts us quickly when it's time to order to ensure we don't have backorders or go out of stock. And we can track and categorize our business contacts and customers and report based on the source of the business or the type of contact.
Stitch has given us insight into our business that has enabled us to enhance our strengths, improve our weaknesses, and focus on growth.
What are you able to do now, that you weren't able to do before using Stitch?
Now, we're able to put our wholesale partners in charge of reviewing and completing their orders on their own time. Their payment is their signal they're ready for shipping and it automatically queues up. We can also now let our extended team collaborate with us specifically on their specialties.
Our fulfillment house can receive product directly into inventory. Our accountant can pull specialized reports. Our customer service team can view historical customer orders across all three channels. Our operations team can calculate product cost, demand, and lead times quickly.
Wow! That sounds like a lot of productivity increase. Can you estimate how much your sales has increased since you started using Stitch?
What are your plans for growth? How do you see Stitch playing a role in that?
We are adding two more warehouses and at least three more sales channels. We will be managing inventory at all three warehouses using Stitch's PO and Inventory functionality. We are rapidly adding wholesale customers who will be reviewing and paying for orders with Stitch's invoice functionality. We are adding more products from diverse suppliers to our store, and will be calculating lead times and inventory floors based on the information tracked with Stitch.