Leveraging Your Loss Leader

Have you ever stopped to think about why the milk and eggs are always at the very back of the store? Yup, these are often the most common items that people buy, and yet you have to walk all the way through the store, down isles and eye-catching displays with hundreds of other tempting items to get to them. Clever, huh?

The New Fred Meyer on Interstate on Lombard
Photo Credit: Lyza via Compfight

Now, there's a solid argument to be made around how deliveries come in, temperature control, moisture and not wanting to mess up the floors, etc., but no doubt about it there's some very high level marketing psychology behind the layout of any big business operation.

Here at Stitch, we want to help bring that big business intelligence to you (smaller) guys. Furthermore, we know you're busy, so we want to make it easy for you to quickly determine what your loss leader may be, and how you can leverage that product to drive more sales.

Marketing your products is a careful balance of thinking about what your customers want, and thinking smart about how you can engage them to buy just a little more while they're in the store.

This Thursday's StitchUp is going to be covering this topic in detail. We'll be addressing inventory, and how you can use Stitch's powerful business analytics to determine your best selling products, and how your profit margins look across your line. We'll touch on a few key ways you can use that information to make clever decisions around your own marketing.

Click here to register for the StitchUp and get ready to save time and sell more.

We look forward to seeing you on the call!

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