#FourthofJuly Inspiration for Your Retail Store


It’s nearly July 4th, already. Are you as surprised as we are? In addition to celebration of our nation’s birthday, we’ll be firing up the grill, sporting our most patriotic clothing, and getting down to business with all the great holiday sales. Need some tips on how to stand out this weekend? A great way for small businesses to promote their sale is through Instagram, and we scoured the holiday hashtags for a few great inspirations to get you thinking.

Red, White, and Blue - No Filter Required.

Don’t get caught in the trap of over-editing your photos when posting on social, especially visual-based sites like Instagram. Make a huge impact during a national holiday, and even day-to-day with simple merchandising.

An example like this one from clothing boutique, Runway Seven, is a very simple way to market your inventory in a festive way. Start with one color of the holiday and work your way around.Do you have a navy clutch in stock? Perhaps a red dress and white sandals, as well? Perfect! Now, you have a subtle Fourth of July outfit.


The Darling Detail, another clothing boutique, has followed this same idea. The one big difference is that the mention of Fourth of July is very minimal, only seen in the caption in a hashtag. However, consumers will make the connection, ‘Oh, red, white and blue? This lace peplum shirt would be perfect for my July 4th outfit!’

Lace peplum paired with a pop of linen pants ❤️💙❤️ #comfy #july4th @liketoknow.it www.liketk.it/1vKJV #liketkit

A photo posted by Jessi | The Darling Detail (@thedarlingdetail) on

Get started on these promotions now and allow for some time to order. If you don’t have time to post before the weekend, be sure to offer visuals on how these items can be worn throughout the season.

Set the Scene

Independence Day for retailers isn’t just about outfits and outwardly colorful products. Your customers need practical items as well. Sometimes, you may not sell red, white, or blue products, and you can still get in on the holiday game with inventory already on-hand.

Par Avion Tea is one of the best ideas out there for unique holiday photos. They set the scene in this photo for an outdoor refreshment of their iced tea on a picnic table, including a promotional code. It gets the consumer thinking about what they’ll be eating and drinking while wearing their red, white, and blue outfits.

If you have a few dollars to spend on your photos, take a note from Thyme Cafe and Market and grab some festive decorations for your merchandising. The focus is still on their food, but there’s a little touch of the holiday making an appearance.



Who ever said pineapples couldn’t be patriotic?

Not sure what exactly you want to post? Try being a bit avant-garde and mismatch in your photo. Think outside the square photo, and think about this unconventional example.

YAY! Parties does a great job of turning something untypically associated with Fourth of July and gets it July 4th-ready with just some paint and creative staging. Yes, those are pineapples and sparklers as a centerpiece. While they are not selling these centerpieces, you can build upon this idea for your products.

A photo posted by Erin Vernon (@yayparties) on

Now, all there’s left to do is get snappin’ for your festive holiday photos! Share your #FourthofJuly posts with #StitchJuly4th on Instagram.
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