Despite the influx of cheesy e-cards with dancing elves and hokey-pokey humor, the timeless craft of beautiful, handwritten notes and stationary has stayed alive through online marketplaces like Etsy. Etsy enables creative entrepreneurs to turn their hobbies into businesses into life-long careers filled with doing what they love most.
Simply put, it's a place where you can connect with people who share an appreciation for mindfully crafted goods. And one Etsy business owner in particular is Beth Snyder of 1Canoe2, a letterpress company that is one of the most popular shops on Etsy today.
Beth and her team create beautiful cards, stationary, calendars, artwork and more. And if you're thinking this is just another supplemental hobby, think again. 1Canoe2 is the essence of delivering high-quality, repeatable products to a targeted audience who just cannot get enough. They also have their own branded website, serving as a second ecommerce channel to sell their products.
I chatted with Beth about how she's been able to grow her business and how Stitch has helped her and the 1Canoe2 manage their inventory:
To start off, can you tell us a little about your business?
We started in 2009 just making a few little letterpress prints to sell on Etsy. Since then, we've grown from 2 artist/partners to 3 partners and 10 employees. We now paint, design, and sell everything from greeting cards to artwork to tea towels.
What problems were you running into that led you to search for Stitch?
We needed a way to keep track of inventory and orders, and we have such a large amount of sales coming through Etsy that we didn't want to enter them manually in Quickbooks. When we first started using Stitch, it was just to keep track of how many of certain items we sold, but now we use it for very specific inventory tracking, order management and billing.
How are the things different for you now that you use Stitch? What's changed?
We started using Stitch when we were very small, but starting to do wholesale a lot. And since our 3rd partner is in charge of wholesale, it wasn't working to have a Quickbooks file in 2 locations. We kept corrupting the file. (Boo.) So now 5 different people access Stitch, and it all flows so smoothly! And one of the best things that we've added as we've grown is using ShipStation, which was a Stitch suggestion. Now I don't know what I'd do without it.
Can you estimate how much time you are saving with Stitch?
It has to be at least 40 hours a week. That extra time is mostly spent doing design work and the creative stuff that makes us happy. It has allowed our company to grow so much more because we have time to create.
What are you able to do now, that you weren't able to do before using Stitch?
The communication is huge. Several people can log in and check the status of an order or inventory. It doesn't get bogged down waiting on one person (usually me), and I have the freedom to delegate some of those tasks like keeping track of item quantities, ordering those items, and also of what needs to ship and when. It's just so helpful that we can all see the same thing without having to ask another person all the time. And the ShipStation integration has been a game-changer.
What are your plans for growth? How do you see Stitch playing a role in that?
The sky's the limit! We feel pretty comfy with Stitch and the room to grow now, meaning we could double our order volume and be fine. But I can see us needing to scan barcoded boxes of inventory and items as they go out the door in the future, and we might someday need a POS system.
Can you summarize in one sentence what difference has Stitch made for your business and for you, personally?
Stitch gives us peace of mind that everything is tracked and logged. When my inventory manager says, "I can only find 100 birthday cards," I just say "What does Stitch say? Check again."