Believe it or not, Black Friday is not historically the biggest shopping day of the year. According to Foursquare, that prestigious retail honor actually goes to Super Saturday - the last Saturday before Christmas. That’s right, you’re not the only last-minute shopper scrambling to find the perfect gift at the 11th hour.
Although Foursquare’s data is tied to brick-and-mortar store traffic, Super Saturday (or Panic Saturday as some refer to it for obvious reasons) is a great opportunity for retailers with physical and/or online stores to rake in procrastinators’ dollars!
Here are some simple tips to make sure Super Saturday leads to super sales numbers for your business!
- Use “Last-Chance” Sales and Promotions - Sometimes you need to light a fire under someone to get them to take action. “Last-Chance” promotions and messaging will help to enhance the sense of urgency shoppers are feeling this purchase something in time for Christmas Day.
- Offer Bundled Items or BOGO Sales - If you’re worried about having too much inventory on hand at the end of the holiday season, an effective way to drive sales and clear out stock is to bundle multiple products together into special gift sets or offer a “Buy one, get one free” sale.
- Provide Free Shipping - Since 44% of online customers abandon their online shopping carts because of shipping costs, you can reduce abandonment rates and stay competitive against other retailers’ big holiday discounts by offering free shipping. Our data has even shown the offer of free shipping alone can increase revenue by 10%. Just make sure you’re fulfillment operations are ready and able to deliver on all those orders.