In August, we had the opportunity to sponsor a great event in San Francisco (CCE). It was at that event where we met a person that struck us as someone who just “got it.” Her name, Willo O’Brien. That’s really where this short story begins.
We watched and listened as Willo provided insight to independent creative business owners about several topics including, but not limited to, successfully running your online shop to super-charging your social media efforts. We were very impressed with how well she could articulate the problems these small businesses faced (mainly because she owned them herself), along with the solutions she provided about how to solve them. We just had to meet her and when we brought her into the lab shortly after the conference, we quickly realized we wanted her to be a part of the Stitch Labs family.
Since late August, we’ve had the pleasure of working closely with Willo. She has provided unbelievable guidance on everything from our social media efforts to our website messaging. She even cranked out our awesome overview video that helps us communicate how Stitch works. You should check it out by the way. We have been so impressed with what Willo can do that we didn’t want to let her go at the end of our consulting relationship. After all, one of the biggest things that makes a great start-up is a kick-ass team, and we felt like we had become that in just a few short months.
We had several conversations with Willo about coming onto the team full time, but it’s not easy to leave a successful business of your own, especially because there are big risks to joining a start-up. A start-up is, by definition, a risky proposition. But after thinking long and hard about joining the team permanently, Willo decided she believed so much in what we’re doing that the risk is worth it. With that, I am extremely proud to announce today that Willo has officially come onto the team as Co-Founder/VP of Marketing and we couldn’t be happier to have her.
Since Willo joined the team, we’ve gotten unbelievable press coverage, blog support, launched our Etsy integration, and continue to move at a lightning fast pace with Stitch. We will be sure to use every bit of her personal knowledge about owning a creative business, along with her excellent understanding about design and technology to get our message out in the most effective way possible. The best part about this whole thing is that we’re just getting started. 2011 has been an amazing year and nothing could be more exciting than blasting into 2012 with an awesome product, more customers, and an even better team. If you've got a couple more minutes, please read her blog post about coming to Stitch Labs. It's worth your time. You'll also notice, her blog is much more nicely done than ours. She's going to help us with that. :)