In 2015, we saw the expansion of a visual frontier in social media marketing, the rise and consequent fall of short-lived social channels such as ello.com, and the beginnings of social commerce. Since 2016 is basically here, we’ve decided to highlight the three big ways retailers will be using social media in the New Year. Get ready to add these to your business’ list of resolutions!
- Social commerce will be a must for growing businesses.
The social media atmosphere was all abuzz about the emergence of Buy Buttons and Facebook stores in 2015. In 2016, that excitement will lead to greater adoption and implementation of not only social platforms, but also social selling tools. Making the social commerce experience as easy and seamless as possible is critical to increasing conversions. Pinterest, Facebook, and Twitter all currently offer in-channel purchasing options. Shopping carts such as Shopify, Bigcommerce, and Magento have integrations for Pinterest, and Shopify also offers a full-fledged Facebook store for retailers.
- Say hello to your new best friend, video marketing.
The big prediction in 2016 is that video views will account for just about half of all mobile traffic by the end of the year. That’s right, 2016 will be the year video becomes king and no longer able to ignore in your marketing efforts. Start small with quick videos on Instagram (retailers should definitely have a presence on here by 2016.) - a tour of the store, office, or newest arrivals. Live streaming will also become mainstream this year. From live Q&As to event coverage, Periscope and Facebook are making it easier than ever to bring retail businesses into the palms of consumers.
- Shopping socially is the new shopping locally.
It’s not just about being active on social media for small business owners, it’s about the community created across all channels. This is accomplished by talking to consumers, encouraging hashtag usage, and leveraging images and videos to increase visual conversions.